I've always wanted to see this! Mad Magazine publisher, William M. Gaines on To Tell the Truth! I imagine that panelist Gene Rayburn may have had the upper hand here, seeing as how the head writer of Match Game was Dick Debartolo, one of Mad's most prolific contributors. So perhaps Gene was acting coy when he delivered the wrong answer. Debartolo makes a rare public appearance without his moustache at the end of the show.